1,000 True Fans by Kevin Kelly
But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices.
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Assume conservatively that your True Fans will each spend one day’s wages per year in support of what you do. That “one-day-wage” is an average, because of course your truest fans will spend a lot more than that. Let’s peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks.
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I am suggesting there is a home for creatives in between poverty and stardom. Somewhere lower than stratospheric bestsellerdom, but higher than the obscurity of the long tail.
Another interesting idea from Kevin Kelly. I like real life examples of applying economic and financial thinking, which I think his post does well. We have more options that just working for some organization. I have a bit of work to do to gain myself 1,000 fans and quite a bit more to get to 1,000 true fans. But I am making some progress in that direction.
Related: Who Influences Your Thinking – Street Use with Kevin Kelly – Signs You Have a Great Job… or Not – Curious Cat Investing Search
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